L’Équipe (French for “the team”) is the leading French nationwide daily newspaper devoted to sport.
How WonderPush tags generated a 100% increase in traffic from push notifications
Tagging users and sending relevant content.
Tag-based segmentation simply consists in tagging your users to determine who receives a notification.
For instance, WonderPush lets you send notifications to users you’ve tagged with #basketball.
Tagging a user is easy as one line of code.
Bastien and his team opted to tag users whenever they clicked on an article.
Send notifications every time a new item appears in your RSS/Atom feed.
With WonderPush, you can send notifications automatically when a new item appears in your RSS/Atom feed. And if you’ve tagged your users, you can use that to refine who you’re sending the notification to.
Since L’Équipe already had a taxonomy in place, that last part was just a few clicks on the WonderPush dashboard.
We saw a 100% increase in traffic coming from push notifications. People interested in #basketball received basketball related notifications without additional work on our end.Bastien Lachambre
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