Why my iPhone and Android apps must send push notifications in 2020?
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What do you first see when you pick up your iPhone or Android mobile? The latest mobile push notification that appeared on the lock screen that was sent to your device by one of your mobile apps. Depending on how interesting it is, you interact with it or ignore it.
Today, mobile push is the keystone of any mobile marketing strategy. Simple push notifications look like SMS text messages, but they only reach users who have installed your app. They improve the customer experience and user engagement. With push notifications, Android and iOS app developers drive traffic and increase loyalty by providing information at the right place and the right time. In 2019, if you don’t message your users when they install your app, you are wasting 95% of your acquisition spend. That’s because users who receive notifications in the first 90 days have 180% higher retention rate than those who don’t.
More than 75% of app downloads result in a single app open. Users open the app once and never come back. So, do not miss out on this great marketing tool to grow your audience.
What kind of growth can I expect from push?
Performances of mobile push notifications depend on multiple factors:
- The opt-in rate
Opt-in rate refers to the percentage of your application visitors who subscribe to your push notifications. With WonderPush, 63% of app users are push subscribers on average. But when we look more closely at the distribution by platform, we note that 45.6% of iPad and iPhone users are opt-in to Apple push notifications, versus 87.2% on Android. This is mainly due to the fact that iOS users must manually opt in to push notifications while Android users are automatically subscribed to push when they download an app, and can change their Push Notification settings later to become opt-out.
- The relevance of the message
Push notifications belong to one of two categories: transaction push and engagement push. A transactional push notification follows an action of the customer. It delivers time-sensitive and personalized information. This is the type of push that best retains your customers because they provide highly contextual and relevant information in real-time.
- The click-rate or open-rate
The average click-rate of mobile push notifications is 8.1%. It strongly varies by sector: Games (4,2%), News (5.7%), Sport (4.9%), Travel (10.5%), Finance (10.3%) and E-Commerce (8.1%).
What are the most frequent uses of mobile push?
Mobile app developers send push notifications to get their users back on their application. To do so, WonderPush provides you with the best ready-made push notifications to automate the following use cases :
- Welcome users after a they install your app : (“Welcome John! Let’s make a quick tour!”)
- Inform users with real-time scores (“Hot news: …”)
- Send contextual or geo-targeted messages like weather reports
- Retarget buyers (“Discover our limited edition surfboard”)
- Convert abandoned carts (“You’re just one click away from your dress!”)
- Re-engage dormants users (“We miss you…”)
What is the anatomy of a mobile push notification?
Android notifications and iOS notifications are very similar. The number of characters of your app message can obviously vary depending on whether you use an iPhone, an iPad or an Android phone.
Push notifications include various elements:
- A notification icon
- A notification title
- A notification message: Character count varies between browsers. Shorter is better.
With WonderPush, you can easily enrich your mobile push notifications with images, buttons, emoticons, and rich media such as video. With our message composer, you can send messages immediately or schedule them for later delivery. This allows you to choose from several types of notifications and preview it on iOS and Android devices before sending.
How do I get push notifications on Android?
Setting up push notifications for your Android app is easy. We put together a quick start guide to show you how to configure an Android app to send and receive push notifications. You will have to fill your Firebase credentials in the WonderPush dashboard and configure the WonderPush Android SDK from your
app/build.gradle file. Firebase is Android’s new push notifications system, replacing Google Cloud Messaging (GCM).
Performing all steps takes only 10 minutes on average. All you have left to do is publish your app in Google Play.
How do I configure Apple push notifications for my apps?
With WonderPush, setting up push notifications for iPhone applications and for all iOS devices is also easy. You just need to follow our guide to learn how to configure an iOS app to send and receive app notifications on any Apple mobile device, whether it’s an iPhone, an iPad, or an Apple watch.
How easy is it to configure push with Cordova or Ionic?
If you prefer to use a cross-platform framework rather than develop in Swift, Objective-C, or Java, WonderPush has created SDKs for major mobile application development frameworks including:
How do I migrate to WonderPush ?
If you already use a push service like Onesignal, Batch or Pushwoosh and want to join our community of 5000+ developers who trust WonderPush, migrating is very easy. All you have to do is remove your existing push provider, add WonderPush to your app and publish a new version to Google Play and AppStore:
Read more about iPhone notifications and Android push notifications
- Apple Push Notification service (APNs)
At launch time, your app communicates with APNs and receives its device token, which WonderPush SDK then forwards to our server. We includes that token with any notifications we sends on your behalf.
- Google Cloud Messaging (Wikipedia)
The story of the mobile notification service developed by Google before it has been superseded by Google’s Firebase Cloud Messaging (FCM) on May 2019.
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